thefinancialbrand

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5 Ways Banks and Credit Unions Misread Consumers Today

Financial marketers can easily tick off the A-list issues theyre wrestling with. But whats out there that many bank and credit union leaders arent discussing? We asked attendees of The Financial Brand Forum what subjects arent getting enough attention.

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Beware: Customers May Cut Banks From the Digital Journey

When was the last time you made a major financial decision? Have you purchased a house, a car, a new television or an expensive piece of technology? Have you decided to set aside more money for savings, take out a student loan or transfer a retirement plan or move an investment relationship? Most of us […]

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Moving From Digital Banking to Embedded Experiences

Before online and digital banking became part of daily life, every transaction, including shopping for financial services, opening an account, making a deposit or withdrawal, and even checking an account balance or interest payment required a phone call, a branch visit, or maybe both.

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Becoming a ‘Digital Bank’ Requires More Than Technology

Virtually all financial institutions in the world are focused on making their organization more digital. From overhauling back office operations to leveraging new technologies to increasing customer engagement, the requirement to understand and respond to the needs of the digital consumer has never been greater.

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Moves by Facebook, Apple Clearly Signal Banking’s Future

Ubiquitous conversational engagement is moving closer to becoming a reality. The foundations are being laid by Apple, Facebook, Amazon and other Big Tech firms for the everyday reality of continual voice interactions for a variety of financial and other transactions.

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8 Technology Trends the Banking Industry Must Act on in 2019

Never before has the importance of technology been greater in financial services. Competition from fintech firms and big tech giants, increased expectations from the consumer, and new innovations connecting data to digital delivery are requiring banks and credit unions to embrace new technologies in order to build winning strategies.

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Delivering the Right Mobile Banking Experience

It may be hard to believe, but mobile banking typically perceived as impersonal compared with face-to-face interactions in branches actually drives deeper consumer engagement. According to research from Raddon (a Fiserv company), mobile banking users are more likely than non-mobile bankers to use additional banking products.

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Crafting Amazon-Like Banking Experiences Easier Said Than Done

Subscribe to The Financial Brand via email for FREEAll Americans eagerly await digitally-powered hyper-personalization of financial services. At least that’s what we all keep hearing.

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Top 10 Trends Rocking the Future of Payments

I just returned from a 11-day overseas trip where I never used cash. Instead, I was able to use chip and mobile payment technology to execute all of my purchases, including flights, hotel rooms, restaurant bills and the smallest purchases in a fast and seamless manner.

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Creating Exceptional Customer Experiences Hangs on More Than Context-less Data Alone

Subscribe to The Financial Brand via email for FREERecent surveys and studies covering the banking sector tell us that bank branch traffic has dropped by more than 60 over the last several years and that the contingent of consumers requiring a physical location continues to go down.

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Two Big Trends Shaking Up Retail Payments

Subscribe to The Financial Brand via email for FREEAnyone who’s ever struggled to lay their hands on cash or a card while sitting behind the wheel of a car at a McDonald’s drive-up window will appreciate this: In Brazil, drive-up customers can simply say: I’m paying with Sem Parar, when they finish ordering.

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Marketing Critical to Managing Risks With Digital Banking Conversions

During a conversion, your best customers become your competitors best prospects. Thats what is at stake when financial institutions make major tech changes, warns Kevin Connelly, Senior Strategic Advisor at Harland Clarke Digital CX. Few events impact more customers than digital conversions, says Connelly.

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