Contextual Commerce

Creating Exceptional Customer Experiences Hangs on More Than Context-less Data Alone

Subscribe to The Financial Brand via email for FREERecent surveys and studies covering the banking sector tell us that bank branch traffic has dropped by more than 60 over the last several years and that the contingent of consumers requiring a physical location continues to go down.

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Faster Payments; It’s Not About the Speed

In conversations and meetings about faster payments, someone is bound to say at some point that faster payments is not really about transaction speed. The real value may be found in the potential behind the data that accompanies a payment.

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How Mobile Can Boost Retail Sales In-Store

Tech and appliance retailers are already using mobile to spread the word about their products and discounts. But should they also be focusing on mobile transactions? Most consumers still want to buy large, complex and expensive items in brick-and-mortar stores but not without researching them on a variety of channels.

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Points and Paper Loyalty Are Putting Consumers to Sleep

Mobile has reduced the payment process to a single tap of the phone, with NFC-enabled POS terminals allowing retailers to participate in a faster payment experience. It is understandable traditional banks and credit unions want to capitalize on this trend by creating their own mobile solutions – but there are challenges. The U.S.

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Brands Test the Waters of Contextual Commerce

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram, and, if successful, could forge a path for brands that want to sell directly to online consumers.

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NEW DATA: Why 58 Percent of Consumers Shop via Contextual Commerce Experiences

The age of contextual commerce has arrived – even if many mainstream customers aren’t aware of it. While they may not call it engaging in contextual commerce, nearly 60 percent of consumers have done just that – and most of those shoppers say they enjoyed the experience and would try it again.

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Payment Companies Must Use Data & Digital to Make Transactions a ‘Story’

Numerous predictive and hyper-personalized experiences have led to a significant shift in consumer expectations. Fitbit tells us how many stairs we must climb to lose 10 pounds by the holidays. Kayak

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Race is on in Digital Customer Experience

By now it is abundantly clear that meeting and exceeding customer expectations is or should be the ultimate objective of digitizing the business of banking. The buzzword that’s no longer a buzzword bu

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