Contextual Commerce

Why Conversational Commerce Is Coming Sooner Than You Think

Why Conversational Commerce Is Coming Sooner Than You Think

Aug. 22, 2019 By Marco Lafrentz, Vice President, tyntec Social interaction is becoming a fundamental part of the way people and companies do business with each other. Online commerce has evolved significantly over the last two decades, and the ongoing shift is beginning to extend beyond the browser.

Read More
Contextual Commerce, Customer Focus and a Purpose Beyond Profit Are Driving Change for Ecommerce Retailers

Contextual Commerce, Customer Focus and a Purpose Beyond Profit Are Driving Change for Ecommerce Retailers

Contextual commerce and purposeful businesses will be game changers for ecommerce retailers in the coming years, according to a panel at this year’s Online Retailer conference. During the keynote panel this morning, Julie Mathers, CEO of Flora and Fauna said those who use their power to do good will change the game.

Read More
Creating Exceptional Customer Experiences Hangs on More Than Context-less Data Alone

Creating Exceptional Customer Experiences Hangs on More Than Context-less Data Alone

Subscribe to The Financial Brand via email for FREERecent surveys and studies covering the banking sector tell us that bank branch traffic has dropped by more than 60 over the last several years and that the contingent of consumers requiring a physical location continues to go down.

Read More
Faster Payments; It’s Not About the Speed

Faster Payments; It’s Not About the Speed

In conversations and meetings about faster payments, someone is bound to say at some point that faster payments is not really about transaction speed. The real value may be found in the potential behind the data that accompanies a payment.

Read More
How Mobile Can Boost Retail Sales In-Store

How Mobile Can Boost Retail Sales In-Store

Tech and appliance retailers are already using mobile to spread the word about their products and discounts. But should they also be focusing on mobile transactions? Most consumers still want to buy large, complex and expensive items in brick-and-mortar stores but not without researching them on a variety of channels.

Read More
Points and Paper Loyalty Are Putting Consumers to Sleep

Points and Paper Loyalty Are Putting Consumers to Sleep

Mobile has reduced the payment process to a single tap of the phone, with NFC-enabled POS terminals allowing retailers to participate in a faster payment experience. It is understandable traditional banks and credit unions want to capitalize on this trend by creating their own mobile solutions – but there are challenges. The U.S.

Read More
Brands Test the Waters of Contextual Commerce

Brands Test the Waters of Contextual Commerce

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram, and, if successful, could forge a path for brands that want to sell directly to online consumers.

Read More
NEW DATA: Why 58 Percent of Consumers Shop via Contextual Commerce Experiences

NEW DATA: Why 58 Percent of Consumers Shop via Contextual Commerce Experiences

The age of contextual commerce has arrived – even if many mainstream customers aren’t aware of it. While they may not call it engaging in contextual commerce, nearly 60 percent of consumers have done just that – and most of those shoppers say they enjoyed the experience and would try it again.

Read More
Payment Companies Must Use Data & Digital to Make Transactions a ‘Story’

Payment Companies Must Use Data & Digital to Make Transactions a ‘Story’

Numerous predictive and hyper-personalized experiences have led to a significant shift in consumer expectations. Fitbit tells us how many stairs we must climb to lose 10 pounds by the holidays. Kayak

Read More
Race is on in Digital Customer Experience

Race is on in Digital Customer Experience

By now it is abundantly clear that meeting and exceeding customer expectations is or should be the ultimate objective of digitizing the business of banking. The buzzword that’s no longer a buzzword bu

Read More