Without a new approach, airline loyalty programs risk alienating many customers. Since American Airlines created the industrys first successful customer-loyalty program, in 1981, almost every carrier has followed suit.
Read MoreWe all love to save our points and travel for less, but have you ever stopped to think about why airlines are so keen to run loyalty schemes? What’s in it for them? Back in the early days of air miles, it was all about genuine customer loyalty.
Read MoreModern retail customers have infinite choices at their fingertips. They can easily find any product at any time at the best price. There’s no pain in switching brands. That’s why gaining repeat customers is necessary for long-term retention and brand loyalty.
Read MoreKPMG International announced its Singapore office worked with Singapore Airlines (SIA) and Microsoft to develop the carrier’s KrisPay digital wallet, the first airline loyalty programbased on blockchain technology. SIA began the new digital wallet following a successful proof-of-concept development in Feb-2018.
Read MoreAs airlines seek income beyond fares, carriers are turning to credit card offers to broaden their revenue streams. In the second quarter, major carriers in the U.S. earned more from loyalty and credit card programs than they did in the same period the prior year, The Wall Street Journal reported.
Read MoreTravelers who use J.P. Morgan Chase credit cards are about to get a free upgrade. Credit-card customers who redeem rewards through the bank’s web portals will have access to more than double the travel inventory starting Sunday, according to a person with knowledge of the change.
Read MoreChase Card Services and Expedia Group announced a strategic alliance that will boost the Chase Ultimate Rewards travel hub. In a press release, the companies said the alliance will also give Chase Ultimate Rewards users new capabilities and more flexibility in redeeming the points.
Read MoreAs digital banking and payments become mainstream, financial institutions (FIs) are stepping up their efforts to improve customer engagement (CE). The moves comes as consumers expect excellent product experiences as compelling new business models and product-level innovations come to market.
Read MoreDebit-card rewards programs, which had all but disappeared at the biggest U.S. banks, might be making a comeback. Citigroup Inc. is considering the idea, as well as other types of rewards for checking and savings accounts, to entice customers to sign up for its fledgling online bank, which it began to roll out nationwide earlier […]
Read MoreThe traditional piggy bank may have outlived its usefulness in economies that are less and less cash-based, but that doesn’t mean it’s time to retire the concept entirely.
Read MoreMajor card brands have been competing to surpass each other with rewards and premium card offerings for decades, but the salvos in these engagements may never have been more apparent than on the Marriott hotel portfolio this week.
Read MoreWhat makes loyalty programs exciting? The joy of collecting points for spends and exchanging them for rewards at a later date. When done effectively, it takes customer experience to a whole new level. However, in todays world, customer expectations are rising.
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