Loyalty

Mobile Coupons Drive Loyalty, Customer Engagement

Do you remember the last time you used a physical coupon? Chances are you probably don’t – and you likely won’t rush to go out of your way to use paper coupons any time soon. Consumers today value ease and convenience above everything else – and couponing is no exception.

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Branded Currency Is Still on Trend

The average consumer is spending $59 more than the original value of their gift card, up $21 from 2017, according to the 2018 Prepaid Consumer Insights Study released by First Data. The report shows lift is being generated from gift card spend and continues to highlight a year-over-year branded currency growth trend.

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Is Blockchain Becoming the Solution to Customer Loyalty Programs?

Loyalty programs have come a long way since their first iterations. all the way back in the 18th century when retailers would issue customers with copper tokens that were redeemable against future purchases. Companies quickly realized that metal tokens were expensive to manufacture, and so the practice evolved into issuing stamps and coupons.

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How Customer Loyalty Programs Can Enhance the Customer Experience

It is well-understood that acquiring a new customer can be significantly more expensive than keeping an existing one. For instance, recent research by Monetate found that an e-commerce customer who has had one previous shopping experience with a company is over three times more likely to convert again versus a brand new visitor, and customers who have […]

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Frequent Flyer Program Head Warns Airlines About Risk of Further Devaluations

Airlines need to satisfy their frequent flyer program members or else those members may jump ship to another airline or start using a banks proprietary credit card. That means offering rewards customers want, at a price thats attainable, and thats available when members want to redeem.

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Consumers Are Shopping for ‘Points,’ and It’s Hurting Issuers

Credit card users are becoming savvy reward point shoppers, and it is tripping up some banks and issuers. For example, in the second quarter of 2018, the JPMorgan Chase said that it had to record a 330 million charge because credit-card customers were redeeming points faster than anticipated.

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Points and Paper Loyalty Are Putting Consumers to Sleep

Mobile has reduced the payment process to a single tap of the phone, with NFC-enabled POS terminals allowing retailers to participate in a faster payment experience. It is understandable traditional banks and credit unions want to capitalize on this trend by creating their own mobile solutions – but there are challenges. The U.S.

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How to Improve Airline Loyalty Programs

Without a new approach, airline loyalty programs risk alienating many customers. Since American Airlines created the industrys first successful customer-loyalty program, in 1981, almost every carrier has followed suit.

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How Air Miles Make Airlines Money and How They Can Be a Lifeline

We all love to save our points and travel for less, but have you ever stopped to think about why airlines are so keen to run loyalty schemes? What’s in it for them? Back in the early days of air miles, it was all about genuine customer loyalty.

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Loyalty Marketing Is Paramount in Era of Endless Payment Options

Modern retail customers have infinite choices at their fingertips. They can easily find any product at any time at the best price. There’s no pain in switching brands. That’s why gaining repeat customers is necessary for long-term retention and brand loyalty.

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KPMG, Singapore Airlines and Microsoft Partner for Blockchain Airline Loyalty Program

KPMG International announced its Singapore office worked with Singapore Airlines (SIA) and Microsoft to develop the carrier’s KrisPay digital wallet, the first airline loyalty programbased on blockchain technology. SIA began the new digital wallet following a successful proof-of-concept development in Feb-2018.

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Major US Airlines Grow Loyalty Program Revenue

As airlines seek income beyond fares, carriers are turning to credit card offers to broaden their revenue streams. In the second quarter, major carriers in the U.S. earned more from loyalty and credit card programs than they did in the same period the prior year, The Wall Street Journal reported.

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