Loyalty

How to Improve Airline Loyalty Programs

Without a new approach, airline loyalty programs risk alienating many customers. Since American Airlines created the industrys first successful customer-loyalty program, in 1981, almost every carrier has followed suit.

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How Air Miles Make Airlines Money and How They Can Be a Lifeline

We all love to save our points and travel for less, but have you ever stopped to think about why airlines are so keen to run loyalty schemes? What’s in it for them? Back in the early days of air miles, it was all about genuine customer loyalty.

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Loyalty Marketing Is Paramount in Era of Endless Payment Options

Modern retail customers have infinite choices at their fingertips. They can easily find any product at any time at the best price. There’s no pain in switching brands. That’s why gaining repeat customers is necessary for long-term retention and brand loyalty.

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KPMG, Singapore Airlines and Microsoft Partner for Blockchain Airline Loyalty Program

KPMG International announced its Singapore office worked with Singapore Airlines (SIA) and Microsoft to develop the carrier’s KrisPay digital wallet, the firstĀ airline loyalty programbased on blockchain technology. SIA began the new digital wallet following a successful proof-of-concept development in Feb-2018.

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Major US Airlines Grow Loyalty Program Revenue

As airlines seek income beyond fares, carriers are turning to credit card offers to broaden their revenue streams. In the second quarter, major carriers in the U.S. earned more from loyalty and credit card programs than they did in the same period the prior year, The Wall Street Journal reported.

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Chase Partners With Expedia on Travel Rewards

Travelers who use J.P. Morgan Chase credit cards are about to get a free upgrade. Credit-card customers who redeem rewards through the bank’s web portals will have access to more than double the travel inventory starting Sunday, according to a person with knowledge of the change.

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Chase Cards Team With Expedia on Travel Rewards

Chase Card Services and Expedia Group announced a strategic alliance that will boost the Chase Ultimate Rewards travel hub. In a press release, the companies said the alliance will also give Chase Ultimate Rewards users new capabilities and more flexibility in redeeming the points.

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FIs Beef Up Loyalty and Digital Wallet Features

As digital banking and payments become mainstream, financial institutions (FIs) are stepping up their efforts to improve customer engagement (CE). The moves comes as consumers expect excellent product experiences as compelling new business models and product-level innovations come to market.

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Citi Flirts With Reviving Debit Card Rewards at New Online Bank

Debit-card rewards programs, which had all but disappeared at the biggest U.S. banks, might be making a comeback. Citigroup Inc. is considering the idea, as well as other types of rewards for checking and savings accounts, to entice customers to sign up for its fledgling online bank, which it began to roll out nationwide earlier […]

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Samsung Pay: Cash Back and Rewards Deliver Omnichannel Value to Consumers

The traditional piggy bank may have outlived its usefulness in economies that are less and less cash-based, but that doesn’t mean it’s time to retire the concept entirely.

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A Hotel Becomes Amex’s Battleground for Credit Card Rewards

Major card brands have been competing to surpass each other with rewards and premium card offerings for decades, but the salvos in these engagements may never have been more apparent than on the Marriott hotel portfolio this week.

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How Blockchain Can Make Loyalty Programs Exciting Again

What makes loyalty programs exciting? The joy of collecting points for spends and exchanging them for rewards at a later date. When done effectively, it takes customer experience to a whole new level. However, in todays world, customer expectations are rising.

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