Millennials

VIDEO: Are Young Adults More or Less Likely to Buy Prepaid Cards?

Young adults are more likely than average to buy prepaid cards but there’s a relatively serious decline underway in the number of 25-34 years olds buying prepaid cards. In 2016, 81% of 25-34 years olds had bought a prepaid card in the last year. Today, 66% of 25-34 year olds have bought a prepaid card […]

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Balancing Millennial Branch Preferences and Digital Banking Expectations

Knowing what’s really important to consumers is critical to acquisition, retention and cross-selling in the banking industry. But Millennial stereotypes frequently fool financial marketers, muddling their marketing strategies with faulty assumptions. Turns out they love branches just as much as Gen X and Baby Boomers.

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Half of American Millennials Interested in Using Crypto Exclusively

A new study among 1,202 adults revealed that around half of the American millennials are interested in converting to cryptocurrency primarily, as opposed to the U.S. dollar. Bitcoin Dominance The largest cryptocurrency dominates the markets, currently accounting for 54.8 percent of the entire market capitalization according to CoinMarketCap.

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Millennials Want Non-Financial Products From Banks and Credit Unions

There’s a popular misconception among a lot of people that Millennials hate banks.

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The Latest Must-Have for Millennials? Fancy Debit Cards

The humble debit card is eclipsing other pieces of plastic as a status symbol in the wallets of younger consumers. To meet these changing tastes in personal finance, companies are enlisting world-famous designers to give the cards a new cachet—and millennials.

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Millennials Are Selling Cryptocurrency to Afford 1st Homes

One out of every 10 millennials sold cryptocurrency to save for their first home, according to a new survey from Redfin. The survey, released Thursday, was designed to understand the concerns of people planning to buy a home in the next year. It featured responses from 2,000 participants across the U.S.

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Be Wary of Overgeneralizing Young Consumers’ Payment Needs

Research suggests that millennials will be the first generation in history to earn less than their parents. The rise of the gig economy is disrupting traditional job prospects, work patterns and career paths and bank payment products, budgeting and other financial services need to reflect this.

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What a Homegrown Mobile App for Millennials Has Taught Wells Fargo

Since last November, Wells Fargo’s mobile-first banking brand Greenhouse has served as its observation post to study millennial customer behavior. Executives at the bank acknowledged lessons learned even while releasing prototypes of the Greenhouse app to select customers for feedback.

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A Bridge to the Next Generation of Commerce

Millennial is now a generational definition that encompasses both those just leaving their parents’ home and entering college, and those paying a mortgage on their house and worrying about paying for their kids’ college.

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BlackRock’s Savings App Gambit: Build It, or Millennials Won’t Come

BlackRock’s investment in the microinvesting app Acorns underscores an evolution occurring in financial services in its shift toward digital – that gaining scale early will be essential to amassing future client assets.

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Visa Jumps on Debit Card Spending by Credit-averse Millennials

Spending on Visa Inc. debit cards – the favored plastic of the younger set – continues to grow at a faster clip than on credit. Spending on the firm’s debit cards jumped 16.3 percent in this year’s first three months, helping the firm raise its financial outlook for 2018. Credit-card spending rose 13.7 percent.

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Debt-Conscious Millennials Threat to Credit Cards

Millennials have been accused of disrupting many industries, from newspapers to brick-and-mortar stores. Credit cards appear to be next in line. Just one out of three millennials carries plastic, acco

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