Prepaid Cards

VIDEO: How Long Do Consumers Hold on to a GPR Prepaid Card For?

– 58% of consumers won’t hold a general purpose reloadable card 5 months– 35% claim to have kept a card 6 months or longer– Per usual, lowest-income earners (24%) are most likely to hold for over a year“Its data relatively consistent with prior year’s levels – and points out that penetration of the core users […]

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VIDEO: What Percent of Buyers Use Retail-Specific Prepaid Cards as Gifts?

39% of buyers give retail-specific gift cards as presents. But a lot – 28% – buy gift cards for the rewards. A similar number, 26% buy prepaid gift cards as a way to get a discount.

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VIDEO: When It Comes to Gifting Is Cash or Prepaid King?

Whether receiving funds as a gift, or just receiving funds generally, theres a steep and steady decline in consumers receiving funds on prepaid cards…

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VIDEO: 4 in 5 Mobile Payers Also Bought a Prepaid Card Last Year

Prepaid card purchasing took a dip in 2017 down to 56% of consumers having bought one in the last year – the same % as 2014. In 2015 and 2016, purchase volumes were on the rise: 61% and 63% respectively. The drop might be because of retail store closings like Kmart & Sears. Or the […]

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VIDEO: Are Young Adults More or Less Likely to Buy Prepaid Cards?

Young adults are more likely than average to buy prepaid cards but there’s a relatively serious decline underway in the number of 25-34 years olds buying prepaid cards. In 2016, 81% of 25-34 years olds had bought a prepaid card in the last year. Today, 66% of 25-34 year olds have bought a prepaid card […]

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Comerica Scrambles to Address Fraud in Prepaid Benefits Program

Comerica Bank has shut down a component of its prepaid card program for federal benefits recipients after a recent spate of fraud cases.

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Coinbase Launches Crypto Gift Card Service in Europe

U.S.-based cryptocurrency exchange Coinbase is now offering a way to let customers purchase retail goods and services using crypto assets, thanks to a new partnership with a digital gift card startup.

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BoA Debuts Commercial Prepaid App

Bank of America Merrill Lynch has announced the launch of a mobile application for cardholders of commercial prepaid cards.

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The Darlings of Prepaid: Why Gift Cards Are as Relevant Now as Ever

If you’re at all acquainted with the prepaid industry, you’re familiar with the fact that consumers love gift cards. But what you may not know is that rather than remaining static gifting tools, gift card uses, applications, and capabilities have been quietly expanding through the years.

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New Layers of Regulation Should Promote Prepaid Growth

Innovation thrives in a regulatory landscape that gives organizations the confidence to try something new and bold. Yet, as legislation adding new layers of regulation to the prepaid and fintech market continues to be introduced-especially at the state level-lawmakers must identify pro-growth policies that continue to power our economy.

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SLIDESHOW: How Mobile Is Shaking Up Prepaid

Mobile and digital technology are expanding use cases for reloadable prepaid cards beyond their heritage as a tool primarily for the unbanked consumers. Furthermore, mobile commerce is driving broader acceptance of digital versions of both prepaid and retail gift cards.

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The Card-issuing War That’s Ignoring the Digital Revolution

The battle to be the dominant mobile wallet is founded on a simple premise: There’s no need to be top-of-wallet when your app is the entire wallet. Despite this, issuers are more aggressive – and innovative – than ever in making their physical card the top choice. Some of this has to do with shifting […]

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